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Ethereal
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Magazine
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Santiago Rojo
Configure Project Intent
Project Intent
Not required
Global advertising campaign
Seasonal campaign
Editorial / magazine
Brand imagery system
Digital & social-first
Motion / video production
Distribution Scope
Not required
Global
Multi-region
Single market
Primary Channels
Web & e-commerce
Paid media
Print
OOH
Social platforms
Motion / video
Talent Approach
Curated roster model
Commissioned model (bespoke)
Performance Layers
Not required
Not required
Short spoken lines (taglines, phrases)
Scripted narration
Conversational / dialogue
Ongoing voice usage (brand system)
Licensing & Control
Not required
3 months
6 months
12 months
Ongoing
Not required
Non-exclusive
Category exclusive
Full exclusivity
Project Horizon
Not required
Immediate
2–4 weeks
1–3 months
Flexible
Not required
Ethereal-led execution
Collaborative direction
Brand-led with approval gates
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Ethereal Casting | Size-Agnostic Luxury Synthetic Campaigns
