Synthetic Disclosure
Ethereal presents synthetic models and campaign worlds as synthetic. The value is not imitation; it is control, continuity, and campaign-grade image direction.
House Governance
Editorial Standards
A premium synthetic casting house needs visible discipline: how images are made, how rights are handled, and how likeness is protected.
Rights-Managed Usage
Every campaign brief is scoped by usage, territory, duration, channels, exclusivity, approvals, and delivery format before production moves into final image systems.
Likeness Governance
Real-person likeness work is separated from synthetic roster work. No real person is generated, trained, marketed, pitched, or licensed without written authorization.
Editorial Authority
Magazine stories are built to create cultural and commercial context around the roster: category fit, brand logic, visual range, and campaign possibility.
Visual Integrity
Faces, hands, skin, products, typography, and brand worlds must meet premium inspection standards before any campaign, editorial, cover, or marketing surface is published.
Category Sensitivity
Luxury positioning depends on restraint. Ethereal avoids mass creator language, generic AI tropes, unlicensed resemblance, and visual systems that dilute the house standard.
Creative Review Council
Seven Vetoes
Specialist review across photography, fashion, brand, marketing, styling, beauty, typography, realism, and roster continuity.
Clara Voss
Isolde March
Rafael Montreux
Nadia Kline
Sofia Rinaldi
Matteo Sera
Amara Vale
Theo Ardent
Mina Calder
Julian Orsini
Elena Marceau
Commercial Application