Press & Media
Sarah Hollander
Press Lead
Editorial access, media requests, interviews, publication notes, and Ethereal Magazine positioning.
press@etherealcasting.comAbout Ethereal CastingLinkedIn ↗
The Direction.
"A private global campaign house for synthetic supermodels and sovereign brand worlds."
Ethereal Casting was established for brands that require the language, finish, and discipline of elite model representation, translated into the synthetic era.
We operate as a private casting and campaign house for fashion, beauty, luxury, and image-led companies seeking supermodel-grade synthetic talent with enduring visual continuity and finished campaign value.
Every mandate is treated as image stewardship: who appears, how the face is developed, how the world is framed, how typography and post-production are controlled, and how the brand remains unmistakably itself across markets.
Positioning Statement
Ethereal Casting is a private global modeling and campaign authority for synthetic supermodels, built for brands that require continuity, control, and international image precision from casting to final asset.
Founding Director
Patrick Ribbsæter
Patrick Ribbsæter brings the perspective of a former international model whose work moved through the machinery of global image-making: campaigns, television commercials, runway, catwalk, print, buyouts, and international productions across fashion and commercial advertising.
His campaign experience spans houses and brands including Calvin Klein, Gucci, Armani, Dolce&Gabbana, and Levi's, alongside many other international names.
He has also worked in environments connected to major advertising agencies including Saatchi & Saatchi and Ogilvy, as well as a broad network of production houses, photographers, stylists, casting teams, fashion magazines, and creative directors globally.
Across more than two decades, he has built and operated companies across branding, marketing, sales, business development, and social media, with work spanning hospitality, fashion, technology, and image-led consumer markets.
Ethereal Casting is the synthesis of that background: institutional fashion knowledge, commercial brand strategy, synthetic talent production, campaign design, and post-production judgment held inside one private creative house.
Industry Coverage
Fashion campaigns
Commercial advertising
Brand strategy
Business development
Social media direction
Agency operations
Client Desk
Routed access for serious mandates.
The public desk is divided by mandate type so press, casting, and partnership requests reach the right lane without slowing down commercial decisions.
Bookings & Casting
Sofia Lindqvist
Casting Coordinator
Model bookings, campaign briefs, usage scopes, casting shortlists, and production scheduling.
bookings@etherealcasting.com
Partners & Sponsors
Luca Valenti
Partner Relations
Strategic partnerships, sponsor features, city editions, brand collaborations, and media packages.
partners@etherealcasting.comCasting Standard
Supermodel-grade talent, developed for digital permanence.
Our roster is developed with the discipline expected of elite casting: proportion, category relevance, presence, versatility, and the visual intelligence required to hold a luxury frame.
Unlike temporary content outputs, synthetic supermodels allow brands to establish faces with continuity across seasons, launches, territories, and campaign formats.
The deeper advantage is structural: casting, art direction, wardrobe, typography, post-production, and rollout are governed together instead of being passed across disconnected vendors.
The result is a new class of representation: globally deployable, privately controlled, and refined to the standards of the world’s most image-conscious categories.
AI Creative Council
Specialist direction before publication.
Specialist image governance for campaigns that need precision without losing warmth.
Photographer
Clara Voss
Fashion Editor
Isolde March
Brand Specialist
Rafael Montreux
Marketing Director
Nadia Kline
Fashion Director
Sofia Rinaldi
Fashion Stylist
Matteo Sera
Hair and Makeup Professional
Amara Vale
Typography and Layout Director
Theo Ardent
Anatomy and Realism QA Director
Mina Calder
Roster and IP Continuity Director
Julian Orsini
Pose and Movement Director
Elena Marceau
01
Control
Ethereal exists to give brands a more exact form of casting authority: one where strategy, image, identity, production, and continuity are held to maison-level standards.
02
Continuity
Our roster is developed for campaigns that require long-horizon visual coherence across launches, editorials, commerce, paid media, and global digital deployment.
03
Stewardship
We treat synthetic talent as proprietary brand property. This framework ensures our clients hold a permanent, unreplicable visual moat that protects their campaign identity across multi-year cycles.
The Casting House
A disciplined image structure behind every mandate.
✦Creative DirectionImage, proportion, and visual authority
⌘Casting DirectionRoster architecture and identity continuity
⎋ConfidentialityPrivate mandates and protected brand worlds
International by default.
Private by design.
Ethereal Casting is structured for brands working across regions, not within a single territory. Our mandates are built to move between fashion, beauty, luxury, and broader image-led categories with the same degree of control and discretion.
Global Brand WorldsSelective Mandates
Private briefs. Selective engagement. A category-led casting standard for brands that understand the strategic value of image continuity.
Next Move
Continue deeper into the casting house.
Operating Model
See how Ethereal structures private briefs, image direction, and protected execution.
ContinueOperational AdvantageUnderstand the practical advantage of synthetic casting across international brand deployment.
ContinueRequest Private BriefMove directly into a confidential inquiry if the mandate is already taking shape.
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