Atlanta Power
An Atlanta Curve Board launch built around new product categories, strong graphic design, and a face/body identity held from polaroid to campaign.
Product variation must be architecture, not recolor.
Zahara Bell enters the Curve Board through Atlanta: a full Black American luxury presence with deep umber skin, wide-set espresso eyes, softly hooded lids, high rounded cheeks, full heart-shaped lips, and a visible curve body styled for premium American campaign systems.
The launch suite was designed to avoid the repeated jewelry, skincare, fragrance, handbag, and watch formulas that can flatten a roster. KINLAC, CROWNFORM, VEILFRAME, and LEDGER HOUSE move through nail lacquer, sculptural hair objects, hosiery, and private desk leather, each with its own product architecture, typography, color, setting, and model gesture.
The continuity is the person: same face, same skin undertone, same beauty mark, same body category. Everything else changes: hair, makeup, nail color, wardrobe, camera height, product relationship, graphic design system, and commercial mood.
Book the face.
Build the world.
License Zahara Bell for a campaign system with controlled image usage, stills, motion, territory, duration, approvals, and production handled through Ethereal.
Golden Voltage
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